Healthcare Digital Marketing That Navigates Consumers To Your Business Solutions
Is Your Online Presence Optimized To Generate and Convert Qualified Leads?
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Leverage Our Healthcare Digital Marketing Expertise To Build an Integrated Strategy That Gets Your Business More Leads and Sales
Here are 8 core digital marketing elements your healthcare company must deploy for business success.
Create high-converting content assets that helps you acquire customers at the lowest possible cost.
Optimize social channels like Facebook and Twitter to engage customers and locate new ones.
Leverage search channels such as Google, Yahoo, Bing, and Yelp to help your customers find you.
Implement a systematic process to get more leads and sales from website visits you already receive.
Fine tune your paid traffic campaigns to grow your base of customers intelligently, not expensively.
Paid Customer Acquisition
Implement email marketing campaigns designed to grow, engage, and monetize your subscriber list automatically.
Ensure your web design responds to the user's behavior and environment based on screen size, orientation, and device.
Responsive Web Design
You can't improve what you don't measure. Establish key metrics, reporting cadence, and make informed decisions.
WHAT WOULD RETAIL DO?
Similar to a retail environment, "value" for today's healthcare consumer means more than just price, it includes quality service, convenience, information transparency, and so much more.
The most successful consumer brands succeed by providing their customers with purposeful personalization and meaning.
To survive and thrive in this new marketplace, healthcare organizations, practice owners, startups, entrepreneurs, and yes, even "products" must make the strategic shift toward a more consumer-centric, retail-oriented, relationship-driven experience.
Let's identify new methods of engagement for your customers.
"Consumers, particularly younger ones, increasingly expect healthcare to work the way other digital markets work, with user-friendly interfaces, clearly defined pricing, and a wide selection of product options designed to meet their needs. Their other buying experiences have made them more savvy and skeptical, and they want to know what they’re getting before they spend." - pwc
5 Ways Digital Marketing Can Dramatically Help Your Healthcare Small Business
Traditional marketing is quickly becoming obsolete.
Let's make a quick cost comparison to reach 2,000 people. Traditional marketing would likely employ a mix of radio ($150), newspaper ($250), magazines ($500), and direct mail ($900), totaling $1,800. Conversely, digital marketing could reach 2,000 people through search ($50) and social media ($75), totaling $125. Not only is digital marketing significantly less expensive, it's also possible to only show ads to your target audience.
With digital marketing outperforming by far in terms of efficiency and return on investment, it is quickly becoming the clear choice for any serious business. This is particularly true for healthcare small business and the growing trend of consumerism.
Despite the clear advantages and the massive adoption by many industries, the healthcare industry continues to lag behind. With such a slow adoption rate, many businesses in the healthcare sector are missing out on significant growth opportunities.
The following are some of the top reasons why shifting from traditional to digital healthcare marketing can be the smartest decision you will ever make.
1. Find New Customers
Times have changed, and so has the way people search for information. When people search for information today, they go online. This is where your potential customers are, and this is where you should be.
When we say “your customers” we don’t mean “some customers”, we mean the majority. According to a study that was published by Google, 77% of patients use online methods to search for a hospital or a healthcare service.
This means that the majority of people who are trying to find your services are doing so online. If your healthcare small business is still not using a digital marketing strategy, you are definitely failing to capture a large % of the market and paying too much for the % you do acquire.
A Chiropractic practice owner for example could use social media marketing to target their ideal customer persona and start a content-driven dialogue that generates leads.
Instead of waiting for the right people to see your ad, digital marketing can deliver your ad directly to those people. This is the power of digital marketing.
2. Know More About Your Existing Customers
In addition to finding new customers, digital marketing tools can also help you know more about your existing customers. Analytical tools allow you to gather important demographic, interest, and behavioral (e.g., purchase habits) information that helps you better understand your customers so you can tailor your marketing, services, and . .
Download the Digital Marketing Survival Guide for
Healthcare Entrepreneurs, Startups, & Practice Owners.
Learn how to build an integrated strategy that gets your business more leads and sales. Expertly position your online presence to optimally engage your customers.
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Boise Family Medicine needed to stand out in the Boise, Idaho community and enlisted the services of navGOhealth multiple times to craft the perfect consumer-centric content strategy.
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