Every business needs to bring in new customers to survive and your chiropractic practice is no different. Attracting patients who have never experienced the benefits of chiropractic care is especially difficult because of stereotypes and incorrect information. Some people who don’t understand the process even believe chiropractic care is a scam. To eliminate doubt and spread the true benefits your chiropractic practice has to offer, you need to update your advertising strategy. Try these ideas to attract new chiropractic patients to your business.
Customer Referral Rewards
It’s common knowledge that returning customers help any business thrive. This is a great benefit in the practice of chiropractic care. Once patients experience the way treatment improves many different conditions, they don’t need additional encouragement to keep visiting. These returning customers can assist your practice in more ways than one. When you reward your customers for gushing about your services to your friends and family, the number of repeat customers will automatically multiply.
Referral reward ideas don’t have to be fancy or complicated. The important thing to remember is that your current patients already appreciate the services you provide. Discounts or extra perks can provide the exact encouragement you need. Try these ideas to find new customers:
- Offer referral discounts. Referral cards or a space dedicated to referrals on your intake paperwork can allow you to offer a discount to a current patient mentioned by a new customer.
- Reward frequent visits. Offer a free or discounted visit after 5 or 10 paid visits to your practice.
- Create group deals. When you offer special prices for families or other related groups like co-workers, you increase the potential for referrals.
Use Social Media
Social media is used by people of all ages with every type of interest. Today’s potential clients are likely to be more easily attracted to the visual advertising techniques that social media provides. Setting up a business page on multiple social media accounts can help you reach patients who didn’t realize you could provide the services to help them. After joining social media, be sure to share these accounts with your current patients. When these patients reach out online, you automatically increase your advertising base.
As businesses large and small are learning the benefits of employee health, wellness programs are gaining popularity. These programs are a great way to showcase the benefits of your practice. Approach employers with the offer of a group discount. A corporate payment plan could also apply, allowing a business to pay a portion of all chiropractic costs for employees.
Chiropractic practices who serve businesses work in different ways. Your workers can travel to wellness programs at a business office and treat many patients in one afternoon. Other options include group discounts and customer rewards for joining a wellness program including chiropractic care.
Seeing is believing, and with the reach the internet provides, you can prove the results of chiropractic care to millions of potential patients at once. Live video platforms are growing in popularity. In the age of online streaming, satisfied patients can be living proof of the benefits of your services. Before and after videos are a great way to help your patients see the progress they are making. With the permission of your happy customers, these videos can become a marketing technique that proves the increased mobility and good health provided by chiropractic treatment.
This practice has been common for decades with the use of photos (we’ve all seen before and after photos advertising weight loss products or braces). Today’s technology simply allows you to add motion to the picture to tell the full story.
Taking advantage of all of the marketing techniques available is the only way to grow your business in today’s marketplace. If you are seeking ways to grow your chiropractic practice, visit navGOhealth to learn more about the digital marketing services that will help you attract new chiropractic patients. Contact us today to learn more, or visit our blog for more great business tips.