Implement email marketing campaigns designed to grow, engage, and monetize your subscriber list automatically.
Email marketing is one of the most favorable methods of communication among consumers. According to a 2015 study by MarketingSherpa, 72% of consumers prefer email to every other form of communication.
Consumers also want to receive promotional emails from companies. In terms of frequency, consumer preferences for receiving promotion emails were as follows:
- At least once a month — 86%
- At least once a week — 61%
- Once a day — 15%
- Never — 9%
It’s important for healthcare companies to be aware of these preferences when creating an email campaign. When emails are sent too infrequently or too often, consumers become disengaged. Six out of ten American adults who unsubscribe from promotional emails or mark emails as spam do so because they received too many emails (Litmus).
A well calculated marketing plan that utilizes audience targeting, campaign testing, and copy focused on solutions and benefits is essential for healthcare companies to grow and monetize their email subscriber list.
The average open rate among healthcare companies is only 22.43% and the click through rate is just above 2% (MailChimp). The right email campaign will help healthcare companies increase these rates and see desired results from their campaigns.
Email marketing campaigns are an important marketing strategy for healthcare companies. With opening rates falling below 75% for most healthcare companies, having a well-planned and targeted campaign is a vital to increasing email opening rates and engagement from consumers.