Healthcare digital marketing and strategy that transforms your healthcare business
Branding & Marketing Strategy
Whether your brand needs to be created or reimagined, we’re the partner that will help you optimally engage prospects and existing customers in a way that builds trust and sales.
- Brand Design and Development
- Content Marketing and Strategy
- Digital and Social Audit
- Inbound Marketing
- Paid Search
User Experience & Conversion Optimization
From landing pages to minimum viable products and content engagement frameworks, we build the digital products, content assets, services, and experiences that drive sales.
- Website Design and Development
- Analytics and Optimization
- Product Strategy
- UX Design
Business Strategy, Tactics, & Innovation
The health and healthcare industry is facing historical levels of paradigm shifting change, innovation, and competition. We excel at helping our clients navigate and win in this new reality.
- Business Model Innovation
- Communication Strategy
- Consumer Intelligence
- Market Research
For your convenience, we’re offering our most popular healthcare digital marketing and business strategy services as fixed-price packages.
1-Hour Strategy Call
For those that want to make sure they’re heading in the right direction or simply want to “pick our brain,” we take on a limited number of 1-hour strategy calls each month. You will come away with as many issues as possible addressed, with an actionable plan of what to do next — delivered as a comprehensive report.
We’ll offer as many tactical and strategic insights as possible to begin taking your business to the next level – you’ll come away with orders of magnitude more value than you put in.
Express Digital Marketing
Dramatically improve your entire online presence in just 3 months. Express digital marketing is designed to help you get a quick, but thorough overhaul of your entire online presence. We start with a comprehensive digital marketing assessment that includes a complete audit and best-practice gap analysis of your company’s entire online presence (website and social media channels). We then review this detailed report with you so we can align on a clear plan of recommended actions for tactical quick wins and strategic long-term opportunities.
Once there is conceptual agreement on the digital marketing plan, our team gets to work implementing early tactics and quick wins followed by the overall strategic plan.
Next, you’ll get a long-term digital marketing plan, prioritized in order of strategic impact and key performance metrics to track for your newly optimized and amazing online presence.
12-Month Business Growth Partner
This program is designed to help continuously RAISE THE BAR 📈. We will research, implement and optimize digital marketing and business strategies to increase your leads, drive new business from existing customers, and set the foundation to dramatically grow your revenue. Throughout the partnership we will continue to assess results and adjust strategic priorities along the way.
How Much Should Your Healthcare Business Spend on Marketing?
In today’s highly competitive and ever-changing landscape, your business needs marketing if you’re going to attract new customers and consistently grow your healthcare business. You indeed have to spend money to make money. But how much money do you actually need to spend? Spend too little and you’ll lose attainable revenue every month. Spend too much and you’ll sacrifice your profit margin. Where’s the ROI sweet spot?
As a general rule, small businesses with revenues less than $5 million should allocate 7–8 percent of their revenues to marketing. This budget should be split between 1) brand development costs (which includes all the channels you use to promote your brand such as your website, blogs, sales collateral, etc.), and 2) the costs of promoting your business (campaigns, advertising, events, etc.). —The U.S. Small Business Administration
The average marketing budget for the healthcare industry is listed at 9% of total revenue (as of February 2018).
Based on the SBA guidelines and CMO survey, it is reasonable to expect your overall marketing budget to be 7–12% of your total revenue. If you are an established healthcare business with an annual revenue more than $1M, you should expect to budget 7–9% of your total revenue.
If you are just launching — and need to include both branding your business and launching your first website — it is reasonable to expect your marketing budget to be closer to 10–12% of your total (or projected) revenue.
Traditional Marketing vs. Digital Marketing
Let’s make a quick cost comparison to reach 2,000 people. Traditional marketing would likely employ a mix of radio ($150), newspaper ($250), magazines ($500), and direct mail ($900), totaling $1,800. Conversely, digital marketing could reach 2,000 people through search ($50) and social media ($75), totaling $125. Not only is digital marketing significantly less expensive, it’s also possible to only show ads to your target audience.
With digital marketing outperforming by far in terms of efficiency and ROI, it is quickly becoming the clear choice for any serious business. This is particularly true for the healthcare industry and the growing trend of consumerism.
Get the Right Level of Care
Whether your business is stuck, underperforming its potential, or you need a hyper-growth, exponential profit-multiplying healthcare digital marketing strategy. Our services range from tactical quick wins to long-term strategy. Let’s triage your needs. Leverage our industry expertise to build an integrated strategy that gets your business more leads and sales. Grow with navGOhealth.