Leverage search channels such as Google, Bing, and Yelp to help customers find you.
Search engine optimization (SEO) is the backbone of driving traffic to a business website. On average, organic searches are responsible for approximately 51% of website traffic (BrightEdge).
For healthcare companies, SEO is extremely important. Results from the Pew Internet & American Life Project indicated that approximately 80% of people have used a search engine to find health-related information ( Pew Internet & American Life Project). With this insight, healthcare companies should devote the proper resources to optimizing their search engine results.
Localized SEO tactics are the most essential strategy to employ. According to a study by Ipsos, the top three searches for local information were as follows:
- Business hours.
- Local address.
To develop a strong localized ranking, healthcare companies should use phrases that incorporate specific terms combined with a targeted location. For instance, “Seattle gastroenterology unit.” These types of phrases ensure the healthcare company will have visibility and high local search rankings which translates to increased leads and revenue.
These SEO tactics should be used in conjunction with content marketing strategies for maximum return on investment. A high amount of relevant digital content that provides the reader with value is an opportunity to improve search rankings for healthcare companies.
Leveraging search channels is a combination of effect keyword strategies and integrating content marketing with search marketing. Search engine optimization is a low-cost, effective long-term strategy for healthcare companies to reach their target audience and increase revenue. The healthcare companies who have the highest website traffic are the ones who are found organically on the first page of a search engine.